Digital Fundraising Associate Specialist - 22006

Job Locations US-DC-Washington
Posted Date 2 months ago(7/22/2021 2:10 PM)
# of Openings


World Wildlife Fund (WWF), one of the world’s leading conservation organizations, seeks a Digital Fundraising Associate Specialist.


The Associate Specialist will be primarily responsible for supporting the WWF-US Integrated Marketing team’s email program and digital fundraising efforts to inspire donors to help WWF fulfill its mission. Under direction of the manager, the role includes developing and optimizing emails and donation forms; tracking, analyzing, and reporting on their performance; building supporter-engagement touchpoints; and conducting quality assurance. Areas of focus include increasing conversion rates and revenue, innovating and ensuring high-quality standards to achieve results; and maintaining and updating code.


  • Builds and maintains donation forms and related assets, such as thank-you emails, web pages, and surveys, to support digital fundraising and other teams, ensuring quality standards are maintained and best practices are followed.
  • Performs a wide variety of production-related tasks for membership email campaigns, including building, modifying, optimizing, deploying, and tracking results, using proper HTML coding to meet compatibility standards across most commonly used email clients, devices, and platforms.
  • Performs thorough quality assurance on all email, donation forms, web pages, and other work products related to campaign production.
  • Develops, tests, and implements optimization strategies to improve email and donation form performance.
  • Provides regular data analysis of email and fundraising performance, sharing results with the team and making recommendations for future optimization.
  • Coordinates with internal teams, such as the web and apps team, to plan and implement all necessary production activities, and any other tasks as needed, to ensure projects are launched successfully and in accordance with standards, timelines, and deadlines.
  • Works with colleagues in a collaborative and professional manner.
  • Responds to inquiries and requests in a timely manner.
  • Plays an active role on the larger Marketing and Membership team – participating in team meetings and initiatives – and engages with emerging technologies/industry trends, exploring, researching, and offering ideas and innovation for fundraising and donor engagement.
  • Performs other duties as assigned.


  • Bachelor’s degree or equivalent experience. 
  • At least two years of digital marketing, website development, or related experience required.
  • Strong HTML, CSS, JavaScript and web design skills with an understanding of responsive design and best practices for forms.
  • Experience troubleshooting and quality assurance testing web pages, including forms.
  • Demonstrated ability to learn and use digital marketing tools and technologies to send emails and build donation forms with a major email marketing platform such as Blackbaud Luminate Online preferred.
  • Experience with Microsoft Office tools, including proficiency in Outlook and an ability to crunch numbers in Excel and draw insights from the results.
  • Familiarity with Photoshop preferred.
  • Ability to prioritize time independently and balance multiple tasks to meet deadlines and produce high-quality work.
  • Strong ability to write clearly, concisely, and logically.
  • Proven track record to successfully pick up new skills on the job, including learning new technologies.
  • Successful experience and interest in working independently, proactively, and collaboratively in a fast-paced, deadline-driven environment.
  • Possess a high degree of initiative, creativity, and attention to detail and accuracy.
  • Ability to solve problems through research, consultation, and testing.
  • Committed to building and strengthening a culture of inclusion within and across teams.
  • Identifies and aligns with the core values of the WWF organization: Courage, Integrity, Respect, and Collaboration.

To Apply:

  • Submit cover letter and resume through our Careers Page,  Requisition #22006
  • Due to the high volume of applications we are not able to respond to inquiries via phone


As an EOE/AA employer, WWF will not discriminate in its employment practices due to an applicant’s race, color, religion, sex, national origin, age, marital status, genetic information, sexual orientation, gender identity and expression, disability, or protected Veteran status. WWF values diversity and inclusion and welcomes diverse candidates to apply.


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