WWF Overview  

For 60 years, WWF has worked to help people and nature thrive. As one of the world’s leading conservation organizations, WWF works in more than 100 countries, connecting cutting-edge conservation science with the collective power of our partners in the field – with one million members in the United States and five million supporters globally, as well as partnerships with communities, companies, and governments.   

At WWF, we are working to create an organization where the richness of all our unique views, experiences, and backgrounds combine to create the most sustainable and inclusive conservation outcomes possible, bringing the greatest benefit to the planet and every person who lives on it. 

Across the many cultures and individuals that represent WWF, we are unified by one mission, one brand, and one common set of values: Courage, Respect, Integrity and Collaboration. 

BRIDGE is WWF’s summer internship program. Launched in 2021, it is a paid internship opportunity aimed at a pool of talented undergraduate and graduate students who could bring fresh thinking and innovation to the environmental sector. In particular, WWF aims to employ interns who have not previously had a breadth of professional experience and have not previously considered conservation as a career pathway. 

Position Summary 

The Climate Communications Intern will support our team with research and strategic content development for our social media channels and thematic storytelling efforts. They will plan and draft engaging social media and blog content that highlights key climate initiatives and aligns with organizational goals—working with managers to develop the delivery strategy and monitor performance. While some tasks may relate to events in which members of the climate team are participating, the internship may involve collaborating on event management and gaining experience with internal communications. This position includes exposure to the broader WWF Communications and Marketing Team, Climate Team, and other Goal Teams to ensure consistent and impactful messaging. This role offers valuable experience in social media strategy, thematic storytelling, and cross-team collaboration. 

Internship Description:  

• Conduct research to support the social media strategy to amplify WWF’s climate initiatives and storytelling throughout the year. 

• Draft blog content focused on key climate narratives and key organizational initiatives. 

• Assist with preparation for major climate-focused events, possibly including Climate Week NYC and Aspen Ideas. 

• Collaborate with Climate Communications and Marketing staff to ensure alignment and integration of social media strategies across WWF’s platforms and programs. 

• Contribute to the design and implementation of social media monitoring and metrics to evaluate the effectiveness of strategies and inform future efforts. 

• Assist with other tasks as needed to support smooth execution of storytelling and social media efforts, including occasional work related to Climate Week programming. 

Minimum Requirements:  

• Pursuing an associate’s or bachelor’s program in environmental science, environmental studies, and/or communications and marketing. Those studying outside these areas are still highly encouraged to apply. Must be an actively enrolled student and not received degree at time of internship start date (June 16, 2025). 

• Knowledge of environmental and climate change issues. 

• Strong interest and proficiency in social media, with the ability to create engaging posts across multiple platforms, including LinkedIn and Instagram. 

• Interest in developing writing skills for creating long-form content.  

• Ability to develop a content calendar and schedule posts across various social media platforms. 

• Familiarity with social media metrics and the ability to analyze performance to inform strategy. 

• Demonstrated interest in environmental and policy issues, with a passion for storytelling in these areas. 

• Strong organization and writing skills 

• Identifies and aligns with WWF’s core values: Courage, Integrity, Respect, and Collaboration.  

• Demonstrates courage by speaking up even when it is difficult, or unpopular.  

• Builds trust with colleagues by acting with integrity, owning mistakes, and holding oneself accountable.  

• Welcomes other points of view and ideas, recognizing and embracing different and contrary perspectives with kindness, curiosity, and encouragement.  

• Makes conscious efforts to promote cooperative practices, behaviors, and ways of working across many groups and individuals.  

Preferred Qualifications:  

• Subject expertise in one or more of the following areas is preferred, but not required:  

• Understanding of communication strategies and narrative building. 

• Basic knowledge of digital content creation, including writing, editing, and visual design, is a plus. 

• Familiarity with tools for scheduling, analytics, and content management, such as Hootsuite, Canva, or similar platforms, is an advantage. 

Learning Outcomes 

• Gain hands-on experience contributing to social media platforms, including content creation, scheduling, and engagement. 

• Learn about and apply best practices for climate communication and storytelling. 

• Learn how to create a thematic storytelling plan and implement the plan through writing blogs, articles, and complementary social media posts. 

• Gain exposure to the planning and execution of strategic communications for climate-related initiatives, including event support as needed. 

• Enhance understanding of how to craft and tailor messaging for diverse social media audiences on topics such as climate change and environmental issues. 

WWF interns will be offered a set of professional development opportunities, aimed at increasing their exposure to conservation and sustainability careers. This includes: 

• Development discussions with their manager; 

• Up to two online courses through Cornell University’s eCornell program; 

• Speed mentoring with different WWF teams; 

• Opportunity to present their work to intern peers and WWF staff; 

• Session on resume and interviewing best practices. 

Interns will also have access to an array of networking opportunities. This includes meetings with WWF’s staff and leadership team. 

Location: 

US-DC-Washington  

**This is a hybrid position that requires the intern to be in the WWF Washington, DC Headquarters Office a minimum of 2 days per week.** 

Compensation: 

Paid - $20.50 per hour (full-time, 35 hours per week) 

Internship Dates: 

Internship will run from June 16, 2025 to August 22, 2025 

How to Apply: 

Please submit a resume & cover letter through our Careers page. In your cover letter, please describe: 

• Your relevant skills and interest for this position 

• Your connection to nature and the environment  

• What obstacles have you experienced trying to break into the field of environmental conservation? 

• How you could contribute to the field of conservation. 

If selected for the role, you will need to provide 1 letter of recommendation as part of the WWF application process.  

Please note: Applicants must be legally authorized to work in the U.S. This position is not eligible for employment visa sponsorship.  In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.