WWF Overview  

For 60 years, WWF has worked to help people and nature thrive. As one of the world’s leading conservation organizations, WWF works in more than 100 countries, connecting cutting-edge conservation science with the collective power of our partners in the field – with one million members in the United States and five million supporters globally, as well as partnerships with communities, companies, and governments.    

At WWF, we are working to create an organization where the richness of all our unique views, experiences, and backgrounds combine to create the most sustainable and inclusive conservation outcomes possible, bringing the greatest benefit to the planet and every person who lives on it. 

Across the many cultures and individuals that represent WWF, we are unified by one mission, one brand, and one common set of values: Courage, Respect, Integrity and Collaboration. 

BRIDGE is WWF’s summer internship program. Launched in 2021, it is a paid internship opportunity aimed at a pool of talented undergraduate and graduate students who could bring fresh thinking and innovation to the environmental sector. In particular, WWF aims to employ interns who have not previously had a breadth of professional experience and have not previously considered conservation as a career pathway. 

Position Summary 

This position plays a role on the Travel team, incorporating technical, analytical, and creative skills and bringing a new perspective in the content marketing space. The intern will contribute to an overall content marketing strategy for travel opportunities offered through WWF’s preferred member travel program provider and support the implementation of scheduled blog posts, social media posts, e-newsletters, emails, and data analytics. The position also plays a supporting role in creating content and resources for guides to share on trips. Through this role, the intern will be interacting primarily with the WWF Travel team while occasionally collaborating with WWF communications groups and the preferred member travel program provider’s marketing team. 

Internship Description: 

• Content Strategy Creation: Assist in developing a content marketing strategy based off on previous WWF models, what others in the industry are doing, and capitalizing on WWF’s existing content and strengths. 

• Editorial Contributions: Research, write, edit, and publish 2-4 blog posts per month on topics related to WWF’s conservation work, sustainable travel practices, and destination insights. Source compelling images and videos to support blog narratives. Collaborate with WWF’s internal marketing and travel teams to create one print story and ad for the quarterly magazine, as well as support content creation for monthly e-newsletters. 

• Social Media Management: Schedule and publish engaging posts for WWF Travel’s Facebook platform, crafting innovative captions and utilizing storytelling techniques to drive engagement. 

• Content Development for Expedition Leaders and Travelers: Create and update educational content and resources for naturalist guides and expedition leaders to share with travelers during trips and through pre-trip materials. 

Minimum Requirements:  

• Pursuing an associate’s or bachelor’s program in communications, media, marketing, tourism, environmental studies. Those studying outside these areas are still highly encouraged to apply. Must be an actively enrolled student and not received degree at time of internship start date (June 16, 2025). 

• Ability to multi-task projects, excellent attention to detail, and a self-starter. 

• Excellent written and spoken English. 

• Experience with communications and/or strategic development. 

• Possess an interest in conservation, tourism, and environmental issues. 

• Identifies and aligns with WWF’s core values: Courage, Integrity, Respect, and Collaboration.  

• Demonstrates courage by speaking up even when it is difficult, or unpopular.  

• Builds trust with colleagues by acting with integrity, owning mistakes, and holding oneself accountable.  

• Welcomes other points of view and ideas, recognizing and embracing different and contrary perspectives with kindness, curiosity, and encouragement.  

• Makes conscious efforts to promote cooperative practices, behaviors, and ways of working across many groups and individuals.  

Preferred Qualifications:  

• Subject expertise in one or more of the following areas is preferred, but not required:  

• Microsoft Office Suite skills. 

• Familiarity with design tools like Canva, Adobe Creative Suite, or similar software. 

• Experience researching and writing professional pieces. 

Learning Outcomes 

• Assist in developing a content marketing plan. 

• Learn the process of writing a professional blog from research to publication. 

• Build and manage relationships between various teams and organizations. 

• Understand data analytics regarding SEO and digital marketing. 

• Experience how to incorporate sustainability into travel and other industries. 

WWF interns will be offered a set of professional development opportunities, aimed at increasing their exposure to conservation and sustainability careers. This includes: 

• Development discussions with their manager; 

• Up to two online courses through Cornell University’s eCornell program; 

• Speed mentoring with different WWF teams; 

• Opportunity to present their work to intern peers and WWF staff; 

• Session on resume and interviewing best practices. 

Interns will also have access to an array of networking opportunities. This includes meetings with WWF’s staff and leadership team. 

Location: 

This position is flexible on location. The intern may complete the internship either in Washington DC or other states, with the exception of: Hawaii, Kentucky, Nevada, Oklahoma, Rhode Island, Wyoming. 

Compensation: 

Paid - $20.50 per hour (full-time, 35 hours per week) 

Internship Dates: 

Internship will run from June 16, 2025 to August 22, 2025 

How to Apply: 

Please submit a resume & cover letter through our Careers page. In your cover letter, please describe: 

• Your relevant skills and interest for this position 

• Your connection to nature and the environment  

• What obstacles have you experienced trying to break into the field of environmental conservation? 

• How you could contribute to the field of conservation. 

If selected for the role, you will need to provide 1 letter of recommendation as part of the WWF application process.  

Please note: Applicants must be legally authorized to work in the U.S. This position is not eligible for employment visa sponsorship.  In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.